List building is important, and Messenger is no different. Did you know that Facebook Messenger subscribers are on average 3-5x more valuable than email subscribers when it comes to driving sales? Messenger subscribers are vastly more likely to open your message, interact with it, and ultimately purchase. In short, Messenger is going to be the next big revenue channel for businesses.
So how do you actually build your Messenger list to start unlocking that value? Three words: ShopMessage Smart Prompts.
Yup, that’s it. Our Smart Prompts are the industry’s most powerful and effective tools for winning Messenger subscribers right from your store.
List Building Smart Popup All-Stars
Here are four real-life examples of how our customers are driving Messenger subscribers using ShopMessage Smart Popups.
Grunt Style
The All-American brand, Grunt Style, loves the Red, White, and Blue and employs hundreds of Veterans. They use ShopMessage’s flyout-style Smart Prompt to turn their patriotic shoppers into buyers.
This offer alone drives $308 in sales for every $1 they invest in ShopMessage.
The now iconic sunglasses brand, Blenders, continues to turn heads on the streets and on Messenger. One of their most successful Smart Prompts triggers at “purchase intent” when a shopper is showing buy signals but hasn’t yet committed.
This smart prompt delivers $360 in revenue for each $1 invested in ShopMessage. And like all the examples here, this is in the “post-pre-check” Messenger world.
Pandora’s Box is your one-stop shop for all your shopping and gifting needs. And ShopMessage Smart Prompts turn their casual browsers into serious buyers every moment of every day.
This Pandora’s Box “purchase intent” promotion earns $119 for every $1 they invest in ShopMessage.
ShopMessage Smart Prompts drive real results every day because they are intelligently designed to not be “yet another popup” and they do not conflict with your existing lead capture efforts. To be specific:
1 They only appear to users logged into Facebook and have not already subscribed to your store’s messages, so you’re targeting only the most relevant audience.
2 They will not conflict with partner popups (for capturing emails or phone numbers), maximizing the experience for your visitors.
3 They can be easily configured to appear exactly where, when, and how you want them to on your store. There’s nothing generic (or dumb) about these Smart Popups.
Excited? Convinced? We are too. Start your trial or set up a demo anytime.
An effective Messenger Marketing strategy requires collecting OptIns from your customers. Opting-In is easy—as easy a click or two. It’s so easy that customers may not be sure what they had done to receive your messages.
The challenge is collecting OptIns without confusing your customers. First, you want to be transparent about how you are able to reach them on this new channel.
At F8, Facebook announced their company’s heightened focus on privacy and creating a good experience for their users. But, they also oozed confidence why Messenger is the future of business. Businesses should do their part to make the Messenger channel feel like a natural place to interact. In return, customers will continue their relationship with your brand.
Brands using ShopMessage’s Immediate OptIn Confirmation Messages are able to provide immediate feedback based on their engagements. This goodwill, in turn, lays the foundations for a customer to build a lasting relationship with your brand.
Wait, What’s an OptIn?
To communicate with your visitors via Messenger, you need to to get their permission first. An OptIn is how Facebook verifies who has permission to message whom. It’s the password that allows your business to proactively engage with your customers in Messenger.
Collecting Messenger OptIns is 2019’s equivalent of collecting emails 20 years ago. Businesses that invest in their list-building now will make Facebook Messenger their next big revenue-driving channel.
What’s the Immediate Confirmation Message?
Immediate OptIn Confirmation messages are a sweet feature upgrade for ShopMessage’s Growth Plugins. Businesses on Facebook are already using Growth Plugins to build Messenger subscriber lists.
It’s essentially a message that sends immediately after the Messenger OptIn event occurs. We’re not talking about days, hours or minutes here. We’re talking about messages that customers receive seconds after they engage with your brand.
Growth plugins were previously optimized around using the plugin to enter a customer into a messaging flow.
The problem was that flows don’t respond immediately. There is a time delay between the OptIn event and the receipt of the message. As a result, there will be a lag between the time that a Messenger OptIn event happens. This delay of even a few minutes can be enough time for a customer to lose interest.
This delay between action and reaction is not new. Even now, customers signing up via email address experience this problem.
With the Immediate OptIn Confirmation, businesses can set up a message that will send immediately. Then, seconds after the Messenger OptIn event occurs, your customer will receive a message from your business page in Messenger.
As a result, this creates a much better customer experience. You can build customer trust in this new channel by delivering the confirmation message immediately.
Since your customers are actively engaging with your brand, they are at peak receptivity to messages, despite the novelty of the channel. Customers receiving this external feedback that opting-in to messages with your brand was the right thing to do.
This micro-interaction with your business primes your customers to view your brand more positively. Furthermore, you can sweeten the experience by adding the delivery of a dynamic discount code. When you do this, you start your customers’ journey with your brand off on the right foot.
How To Use Immediate OptIn Confirmation Messaging Effectively
In order to be effective, you need to be in the shoes of your customer. An effective immediate OptIn confirmation is timely and relevant. Thus, it doesn’t distract your visitor from the thing you want them to continue doing.
Your customer will be able to trigger an immediate message one of several ways.
Visiting an M.Me Link from somewhere else on the internet
Clicking a send-to-messenger button on an onsite Growth Plugin.
Signing up for order updates — coming soon!
When this happens, a message will greet them. In order to be effective, the immediate message will be tailored around the context of the customer experience leading up to the OptIn event.
Visitors from an M.Me link may need additional context about what they gain from chatting with your business on Messenger. You can ask your visitors questions. You can then use their responses to tailor a more relevant landing page experience for them before moving them down your funnel.
People who click an onsite growth plugin will benefit from only receiving a brief confirmation message. You don’t want to pull their attention away from their onsite experience.
Mobile visitors may see your message as a push notification at the top of their phone as they are browsing. This is a great way to confirm receipt of the dynamic discount code in their inbox, without taking them off your site.
The most effective immediate OptIn confirmation messages treat Messenger as a companion experience. These messages support another interaction your customer is already having with your brand.
Have you checked out ShopMessage Smart Pop-ups yet? What are you waiting for? Our new Smart Pop-ups are built to help you quickly grow your Messenger subscriber list and we’re already seeing an average of 8% opt-in rates. That’s more than double a standard email opt-in!
Example Strategy: ShopMessage Promotion on Arrival
That said, you’ll need to think about alternative ways to build your Messenger subscriber list. Luckily, we just launched some really cool new tools to help you quickly grow your Messenger subscriber list. We can objectively say that they are WAY more effective and feature-rich than anything out in the market.
💬 Smarter pop-ups for smarter marketers
We’ve taken a proven opt-in method and brought it to the next level. Now, you can grow your list without hassling existing contacts. Our pop-ups only appear to users who are already logged into Facebook and have not already opted in. We also auto-detect other pop-ups so we never interfere with your existing email capture promotions.
Not only are they smart, they’re beautiful. Thanks to a talented design team, we offer hundreds of customizable templates so promotions are always “on brand”. We also let you choose exactly when to display your promotion with the option to immediately send a follow-up Message!
💥 Email is declining while Messenger is exploding
ShopMessage clients have seen ~81% open-rates and 34% click-thru rates. Take a moment to compare that to your current email open and click rates. Convinced yet?
